Our Work
At Beyond Potential, we work with a variety of clients, including small businesses, nonprofits, and large corporations, to enhance their performance and achieve strategic goals. Our expertise allows us to understand their unique challenges, enabling us to deliver tailored solutions that produce meaningful results. This page presents case studies that illustrate our collaborative approach and successful outcomes across different sectors, detailing the strategies used and their measurable impact on the organisations we support.
Clients we partner with:
Client Success Story
AirLab
Jason Capstick
General Manager Airlab
Construction & Technical Services
Sector
Website
Governance Services > Board Establishment & Setup
Governance Services > Advisory Board Chairing
Governance Services > Succession Planning
Governance Services > Director Coaching & Development
Business Coaching & Strategy > Strategy Development & Review
Leadership Coaching & Development > Executive Coaching & Development
Services Delivered
“Elliot was instrumental in taking Airlab to the next stage of its success, really getting to know and understand the business and providing key feedback and clarity”
- Jason Capstick
Success Metrics
45%
Increased Revenue
35%
Increased Headcount
Staff Net Promotor Score (eNPS)
> 80%
Staff Satisfaction Score
17%
> 50
Reduced Staff Turnover
Project Outline
Beyond Potential was engaged by Airlab’s directors in January 2020. The goal was to provide coaching to two staff to enhance their development and leadership skills, to create a succession plan and to support the business to establish clear priorities and goals. From this starting point, Beyond Potential has also played an instrumental role in the transition of a new General Manager position to replace the Managing Director and facilitated the establishment of a business strategy. Beyond Potential’s Elliot Royce is now the chair of Airlab’s board of directors.
Airlab credits Beyond Potential as instrumental in taking the business to the next stage of its success. For Jason, his career development plan included setting up and achieving key deliverables as a leader, including time management, delegation, mastering tough conversations and setting measurable goals. This process helped to build Jason’s confidence and leadership skills.
On both a business and personal level, Airlab and Jason have benefited strongly from the partnership with Beyond Potential. Regular coaching enhanced the team’s leadership capabilities, together with the establishment of a clear vision, mission and organisational strategic plan. Elliot and Beyond Potential also navigated Airlab through a crucial leadership change, including structured governance of the Airlab board, while guiding the business to grow exponentially.
Client Success Story
Goddard Electrical
Sam Goddard
Founder & Director, Goddard Electrical
Electrical Services & Contracting
Sector
Website
Business Coaching & Strategy > Business Planning & Startup
Business Coaching & Strategy > Quarterly Planning Meetings
Services Delivered
“When you dive into your own business, your head is deep in the detail and the operational side. There’s little bandwidth to come up for air and see what’s around you. Elliot’s coaching led me to focus on the bigger picture, giving me the confidence to make more strategic decisions, while challenging and encouraging me to grow at a faster pace than I thought possible.”
- Sam Goddard
Success Metrics
Client Growth
+210%
Revenue Growth
700%
+130%
Headcount Growth
Project Outline
Engagement
Beyond Potential was engaged by Sam Goddard in 2023 with a clear focus: driving growth and strengthening the operational foundation of Goddard Electrical. What began as a half-day business planning and strategy session evolved into a continuous partnership, featuring regular quarterly planning meetings. A primary goal of the engagement was to create a comprehensive strategy that aligned day-to-day operations with long-term growth, while also ensuring Sam had the tools to measure success.
One of the most impactful outcomes was the development of a structured budget, combined with the establishment of annual and quarterly OKRs (Objectives and Key Results) and KPIs to guide the business’s progress. Elliot’s guidance ensured that Sam could take a step back from being entrenched in the daily grind, allowing him to focus on the bigger picture and make more informed strategic decisions. This shift in perspective contributed to Goddard Electrical achieving remarkable revenue growth and profit increase.
Collaboration
Elliot’s coaching not only helped Sam to refine his strategy—it created a foundation for sustained growth and efficiency. Through regular planning sessions, Sam was able to stay aligned with his strategic objectives, while overcoming challenges in critical areas such as finance and HR. Together, they developed practical business plans, set quarterly OKRs and KPIs, and prioritised key initiatives, leading to a substantial increase in clients and growth in average client revenue.
“Elliot’s hands-on approach was critical in helping me step back from the daily operations and take a broader view of where we’re headed. The clarity that came from our strategy sessions was transformative for the business. His coaching also helped me to overcome challenges in key areas like finance and HR, improving decision-making across the board,” Sam explains.
Beyond the formal quarterly meetings, Elliot remained available for calls between coaching sessions, offering Sam real-time advice on emerging issues and practical solutions for day-to-day challenges. This ongoing support ensured that Sam stayed focused on both immediate concerns and long-term objectives, resulting in sustained growth and operational improvements.
Impact
The partnership between Beyond Potential and Goddard Electrical led to significant, measurable improvements across the board. Sam aligned his team around common goals, supported by clear business plans, budgets, and well-defined OKRs and KPIs. Elliot’s coaching and accountability ensured that these targets were met, resulting in successful growth in revenue, profit and client growth of 130%.
The regular quarterly planning meetings continue to provide a solid framework for Goddard Electrical’s growth trajectory, helping the business to navigate both opportunities and challenges with confidence. Sam’s ability to stay focused on his key objectives while also addressing operational needs has been a direct result of the collaboration with Beyond Potential.
“Elliot’s business support was exactly what I needed to drive my business forward.”
— Sam Goddard, Founder & Director, Goddard Electrical
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